The cheapest car hire I have ever seen is now available from Firefly ( Herz company) at Alicante Airport collect n return and is only €3.70 per day but you have to have the hire for 4weeks contiuos they do good deals for shorter periods, pity I hired mine before I heard about this, but a swift call to my hire company got me a €100 rebate and an upgradein the car to a brand new I30 Hyundia.